Go Back
2022
PROJECT
Spin the wheel - Improved rewards utilisation by 31%
The Spin The Wheel (STW) tool is crucial for Instant Spins, yet its old design and vague messaging hinder player engagement. A redesign of branding and UI is essential to enhance clarity and excitement.
My role
Product Designer
Tools
Figma, Adobe Suite
Timeline
3 months
PROBLEM
Background
The Spin The Wheel (STW) tool is central to Instant Spins, but its outdated design and unclear messaging reduce clarity and excitement. With new prize types and Ladbucks coins, the system struggles to differentiate wins and engage players. A revamp in branding, messaging, and UI is needed to improve clarity and user experience.
RESEARCH
DISCOVER
DISCOVER
DEFINE
Insights into the Problem
The Problem
Problem Statement
Scope down
the Focus
DESIGN
DEVELOP
DELIVER
Potential
Solution
Iterative Solutions based on Feedback
DISCOVER
Insights into the
Problem
Your product manager will provide the necessary information to kick off the session, where I will assess key considerations, pain points, deliverables, and the impact after the designs are finalized.
Stakeholder interview
Desk Research
During DISCOVER phase
define
Scope down the
Focus
After conducting both secondary and primary research, I will gain insights into the challenges and identify areas where user needs can be met.
Define Problem Statement
Define Challenges
Challenges
01
Customers often receive multiple rewards, but messaging lacks clarity on the primary vs. secondary awards.
02
Players don’t feel the thrill of winning - especially for big prizes. Personalisation too!
03
Different prize types (Free Spins, Free Bets, Bingo, etc.) currently use the same design.
DEVELOP
Explore creative
solutions
During this phase, I held an ideation session with the team in Figjam to brainstorm additional ideas. We collected valuable insights, which I later organized using card sorting and voting. Subsequently, I developed those ideas into wireframes for stakeholder review before proceeding to visual design.
Brainstorming session
Wireframing
During DEVELOP phase
DELIVER
Turn ideas into
tangible prototypes
During the design phase, I created a total of five versions based on feedback, following an iterative process. I developed assets that the development team can utilize as SVG files.
UI Design
Asset Creation
Iterative Process
During DELIVER phase
2022 - Till date at Entain
Work Projects - 1
Spin the wheel - Improved rewards utilisation by 31%
Additional Projects
Some additional projects followed the same design process. These projects have been kept anonymous due to non-disclosure agreements but can be showcased during the interview process. Meanwhile, check out the examples below and the impact they created.
The project has been anonymised and is
available upon request.
Work Projects - 2
An improvement of 0.5 in Average Playing Days (APDs) over the week contributed to an overall increase in NGR.
The project has been anonymised and is
available upon request.
Work Projects - 3
The total number of users on Promo Hub increased by 16.7%, leading to more clicks on Promo Tiles.
The project has been anonymised and is
available upon request.
Work Projects - 4
Increased RMPs by 11% with simple yet engaging propositions through rewarding.
Conclusion
I have worked on over 33 projects during my 3.5 years at Entain and received recognition for my outstanding UX work on the "World Cup Free Kick".
Go Back
2022
PROJECT
Spin the wheel - Improved rewards utilisation by 31%
The Spin The Wheel (STW) tool is crucial for Instant Spins, yet its old design and vague messaging hinder player engagement. A redesign of branding and UI is essential to enhance clarity and excitement.
INFO
My role
Product Designer
Tools
Figma, Adobe Suite
Timeline
3 months
PROBLEM
Background
The Spin The Wheel (STW) tool is central to Instant Spins, but its outdated design and unclear messaging reduce clarity and excitement. With new prize types and Ladbucks coins, the system struggles to differentiate wins and engage players. A revamp in branding, messaging, and UI is needed to improve clarity and user experience.
RESEARCH
DISCOVER
DISCOVER
DEFINE
Insights into the Problem
The Problem
Problem Statement
Scope down
the Focus
DESIGN
DEVELOP
DELIVER
Potential
Solution
Iterative Solutions based on Feedback
DISCOVER
Insights into the Problem
Your product manager will provide the necessary information to kick off the session, where I will assess key considerations, pain points, deliverables, and the impact after the designs are finalized.
Stakeholder interview
Desk Research
During DISCOVER phase
define
Scope down the Focus
After conducting both secondary and primary research, I will gain insights into the challenges and identify areas where user needs can be met.
Define Problem Statement
Define Challenges
Challenges
01
Customers often receive multiple rewards, but messaging lacks clarity on the primary vs. secondary awards.
02
Players don’t feel the thrill of winning - especially for big prizes. Personalisation too!
03
Different prize types (Free Spins, Free Bets, Bingo, etc.) currently use the same design.
DEVELOP
Explore creative solutions
During this phase, I held an ideation session with the team in Figjam to brainstorm additional ideas. We collected valuable insights, which I later organized using card sorting and voting. Subsequently, I developed those ideas into wireframes for stakeholder review before proceeding to visual design.
Brainstorming session
Wireframing
During DEVELOP phase
DELIVER
Turn ideas into tangible
prototypes
During the design phase, I created a total of five versions based on feedback, following an iterative process. I developed assets that the development team can utilize as SVG files.
UI Design
Asset Creation
Iterative Process
During DELIVER phase
2022 - Till date at Entain
Work Projects - 1
Spin the wheel - Improved rewards utilisation by 31%
Additional Projects
Some additional projects followed the same design process. These projects have been kept anonymous due to non-disclosure agreements but can be showcased during the interview process. Meanwhile, check out the examples below and the impact they created.
The project has been anonymised and is
available upon request.
Work Projects - 2
An improvement of 0.5 in Average Playing Days (APDs) over the week contributed to an overall increase in NGR.
The project has been anonymised and is
available upon request.
Work Projects - 3
The total number of users on Promo Hub increased by 16.7%, leading to more clicks on Promo Tiles.
The project has been anonymised and is
available upon request.
Work Projects - 4
Increased RMPs by 11% with simple yet engaging propositions through rewarding.
Conclusion
I have worked on over 33 projects during my 3.5 years at Entain and received recognition for my outstanding UX work on the "World Cup Free Kick".
PROJECT
Spin the wheel - Improved rewards utilisation by 31%
The Spin The Wheel (STW) tool is crucial for Instant Spins, yet its old design and vague messaging hinder player engagement. A redesign of branding and UI is essential to enhance clarity and excitement.
INFO
My role
Product Designer
Tools
Figma, Adobe Suite
Timeline
3 months
PROBLEM
Background
The Spin The Wheel (STW) tool is central to Instant Spins, but its outdated design and unclear messaging reduce clarity and excitement. With new prize types and Ladbucks coins, the system struggles to differentiate wins and engage players. A revamp in branding, messaging, and UI is needed to improve clarity and user experience.
RESEARCH
DISCOVER
DISCOVER
DEFINE
Insights into the Problem
The Problem
Problem Statement
Scope down
the Focus
DESIGN
DEVELOP
DELIVER
Potential
Solution
Iterative Solutions based on Feedback
DISCOVER
Insights into the Problem
Your product manager will provide the necessary information to kick off the session, where I will assess key considerations, pain points, deliverables, and the impact after the designs are finalized.
Stakeholder interview
Desk Research
During DISCOVER phase
define
Scope down the Focus
After conducting both secondary and primary research, I will gain insights into the challenges and identify areas where user needs can be met.
Define Problem Statement
Define Challenges
Challenges
01
Customers often receive multiple rewards, but messaging lacks clarity on the primary vs. secondary awards.
02
Players don’t feel the thrill of winning - especially for big prizes. Personalisation too!
03
Different prize types (Free Spins, Free Bets, Bingo, etc.) currently use the same design.
DEVELOP
Explore creative solutions
During this phase, I held an ideation session with the team in Figjam to brainstorm additional ideas. We collected valuable insights, which I later organized using card sorting and voting. Subsequently, I developed those ideas into wireframes for stakeholder review before proceeding to visual design.
Brainstorming session
Wireframing
During DEVELOP phase
DELIVER
Turn ideas into tangible prototypes
During the design phase, I created a total of five versions based on feedback, following an iterative process. I developed assets that the development team can utilize as SVG files.
UI Design
Asset Creation
Iterative Process
During DELIVER phase
2022 - Till date at Entain
Work Projects - 1
Spin the wheel - Improved rewards utilisation by 31%
Additional Projects
Some additional projects followed the same design process. These projects have been kept anonymous due to non-disclosure agreements but can be showcased during the interview process. Meanwhile, check out the examples below and the impact they created.
The project has been anonymised and is
available upon request.
Work Projects - 2
An improvement of 0.5 in Average Playing Days (APDs) over the week contributed to an overall increase in NGR.
The project has been anonymised and is
available upon request.
Work Projects - 3
The total number of users on Promo Hub increased by 16.7%, leading to more clicks on Promo Tiles.
The project has been anonymised and is
available upon request.
Work Projects - 4
Increased RMPs by 11% with simple yet engaging propositions through rewarding.
Conclusion
I have worked on over 33 projects during my 3.5 years at Entain and received recognition for my outstanding UX work on the "World Cup Free Kick".
Go Back
2022